Brand Strategy &
Full Service Marketing

Event Planning, Design, and Rental Service


Elle + Co. is a full-service event agency specializing in event design, planning, and a wide range of event rentals, from décor to furniture. Their objectives were as follows:

Solidify their presence in the Charlotte event industry, attract a diverse clientele seeking unique, personalized event experiences, achieve growth in both the event planning and rental service arms of the business.


Standing out in a saturated market while working a full time job.

Objective

Challenges

This case study delves into the remarkable journey of Elle + Co., a dynamic event design, planning, and rental service based in the heart of Charlotte, North Carolina. Elle + Co. sought to establish itself as a leading event design and planning agency in the region while providing top-tier event rental services. This study outlines their strategic approach and the outcomes achieved.

Case Study

5 figure months in the first year 

Scaled business in second year

Grew email list with thousands of subscribers

Results

Brand Identity & Website Design
  • Collaborated with the client to create a distinctive brand identity, encompassing a logo, color palette, and design elements.
  • Designed a visually striking website that mirrored the brand's aesthetics, featuring an elegant, user-friendly layout.

Content Development
  • Crafted compelling website content, including engaging descriptions of services, portfolio highlights, and a mission statement.
  • Emphasized the client's commitment to personalized event planning and top-notch rental offerings.

Visual Portfolio
  • Curated a stunning portfolio showcasing past events, design inspirations, and the diverse range of available rentals.
  • Employed high-resolution imagery to create an immersive visual experience.

SEO Integration
  • Conducted basic on-page SEO, optimizing meta titles, descriptions, and headings for local relevance.
  • Strategically incorporated local keywords such as "Charlotte event designer" and "event rentals in Charlotte."

Mobile Responsiveness
  • Ensured the website's responsiveness across various devices, offering a seamless experience for mobile users.

Contact & Inquiry Forms
  • Included user-friendly contact and inquiry forms to facilitate client communication.
  • Integrated email notifications for prompt responses to inquiries.

Key Strategies